Meta Ads Specialist
Zencore solutions Limited
Full Time
Mid
Operation
4 Vacancy
Job Summary
We’re looking for a performance-focused Meta Ads Specialist who can plan, execute, and scale campaigns that actually drive results—traffic, leads, and revenue. You’ll own campaign performance end-to-end, using data to optimize fast and effectively.
Key Responsibilities
- Create, manage, and optimize campaigns using Facebook Ads Manager
- Set up and manage Meta Pixel, conversion tracking, and event optimization
- Run campaigns across Facebook and Instagram Ads
- Conduct audience research (demographics, interests, behaviors, custom audiences)
- Develop ad copy and collaborate with designers on high-performing creatives
- Execute A/B testing across creatives, audiences, and placements
- Monitor budgets and allocate spend for maximum ROI
- Track and analyze performance (CTR, CPA, ROAS, conversions, etc.)
- Use Facebook Insights and Google Analytics to generate actionable insights
- Implement remarketing and retargeting strategies
- Run and manage campaigns on TikTok Ads (as required)
- Continuously optimize campaigns based on data—not guesswork
- Align ad strategies with overall marketing and business goals
Preferred Qualifications (Optional)
- Bachelor’s degree in Marketing, Business, or related field
Experience Requirement
- Proven experience managing paid ad campaigns
- Ability to write effective ad copy
- Strong data analysis and optimization skills
- Deep understanding of targeting and campaign structure
Preferred Skills
- Facebook Blueprint Certification
- Experience with eCommerce, lead generation, or app campaigns
- Proficiency in Excel or Google Sheets
- Familiarity with Google Ads or other paid platforms
- Basic design skills (Canva, Photoshop, Illustrator)
Tools & Platforms
- Ad Platforms: Facebook Ads Manager, Business Manager, Instagram Ads, TikTok Ads
- Analytics: Google Analytics, Facebook Insights, Google Data Studio
- Reporting: Excel, Google Sheets
- Creative Tools: Canva, Photoshop, Illustrator
Key Competencies
- Hands-on experience with Facebook Ads Manager
- Strong knowledge of Meta Pixel, Instagram Ads, and Facebook Insights
- Proficiency in Google Analytics
- Experience running or understanding TikTok Ads
- Strong analytical mindset with performance-first thinking
Application deadline:
2026-04-30
Quick Info
Views
537 views
Applications
21 applicants
Posted
2026-04-19